Puma, also known as Puma Aktiengesellscaft Rudolf Dassler Sport, is a German footwear, apparel, and accessories manufacturer. Puma was founded in 1948, the same year the company released its first shoe. In the years since, the company has fought to establish itself as the most desirable sport-lifestyle brand in the world. Puma separated from the pack with its iconic cat logo, which symbolizes individualism, passion and evolution all core values of the company and the athletes that sport its footwear, apparel and accessories. The brand focuses on bringing distinctive designs and a global outlook to each product range. Puma DNA consists of inclusiveness, innovation, credibility, convenience, style, surprise, playfulness and sophistication.